UMA Award Winners Drive Innovation On and Off the Road
FROM BUS AND MOTORCOACH NEWS
Village Travel marked its 40th anniversary by rebranding its entire fleet, driver uniforms and buildings with a fresh, modern look. The Wichita-based motorcoach and tour bus company also launched an extensive marketing campaign focused on current and potential customers. As a result, email subscriptions increased by 4,000, tour databases increased and annual sales jumped 18 percent.
Michaela Tye, Village Travel’s marketing director, accepted the award and explained, “The theme [of the 2020 UMA conference] is embracing change and innovation, which is certainly something that we did this year. Of course, we kept with a lot of traditional marketing tactics that have proven successful for us in the past, but we also definitely leaned into some new things, including our rebrand.”
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