FROM BUS AND MOTORCOACH NEWS
Village Travel marked its 40th anniversary by rebranding its entire fleet, driver uniforms and buildings with a fresh, modern look. The Wichita-based motorcoach and tour bus company also launched an extensive marketing campaign focused on current and potential customers. As a result, email subscriptions increased by 4,000, tour databases increased and annual sales jumped 18 percent.
Michaela Tye, Village Travel’s marketing director, accepted the award and explained, “The theme [of the 2020 UMA conference] is embracing change and innovation, which is certainly something that we did this year. Of course, we kept with a lot of traditional marketing tactics that have proven successful for us in the past, but we also definitely leaned into some new things, including our rebrand.”
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