UMA Marketer of the Year Award

February 16, 2020

In January 2020, Village was presented with the Motorcoach Marketing Council Marketer of the Year Award at the annual UMA Expo. Village spent 2019 rebranding its entire fleet, driver uniforms and buildings with a fresh, modern look. The Wichita-based motorcoach and tour bus company also launched an extensive marketing campaign focused on current and potential customers. “The theme (of the UMA Expo) is embracing change and innovation, which is certainly something that we did this year. Of course, we kept with a lot of traditional marketing tactics that have proven successful for us in the past, but we also definitely leaned into some new things, including our rebrand.”